Novara.Digital
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Paid social, run by people who'd never let it run itself.

Meta, TikTok, LinkedIn, Pinterest — campaigns with the creative production, audience layering, and full-funnel attribution that turns ad spend into pipeline. We pick the platforms that fit your business, not the ones the agency next door is good at.

Paid social management

Every major platform. Only the ones that fit your business.

Meta (Facebook + Instagram)

Advantage+ shopping, retargeting, lookalikes, and prospecting. Creative variants tested at scale. CAPI server-side tracking so iOS changes don't gut your data.

TikTok

Spark Ads, creator partnerships, and conversion campaigns. Creative testing the way TikTok actually rewards — native-feeling content, not polished agency reels.

LinkedIn

Account-based targeting, conversation ads, document ads, and InMail. For B2B with high LTV, this is usually the cheapest scalable channel — but creative is everything.

Pinterest

Idea Pins, shopping ads, and standard prospecting. Underrated for high-intent product discovery — especially in home, beauty, and fashion verticals.

X / Twitter

Promoted tweets and follower campaigns where the audience exists. We don't recommend it for every brand — we'll tell you if it's not worth the time.

Snapchat / Reddit

Niche but powerful for specific audiences (Gen Z DTC, gaming, B2C in tight communities). We'll recommend these if the audience-platform fit is real.

  • Account setup + pixel/CAPI configuration
  • Creative production (static, video, UGC sourcing)
  • Audience strategy + custom audience builds
  • Daily optimization + weekly reporting
  • Monthly strategy review
  • Quarterly creative refresh + testing roadmap

Book the marketing strategy consultation.

60-minute deep dive with a senior marketing strategist. You leave with channel recommendations, budget allocation, and projected pipeline.

Book consult — $99

Demand is high.

We run a limited number of consults each week — deliberately. A small commitment fee makes sure every slot goes to a founder or operator who's ready to move, not someone window-shopping.

Senior people only.

You're not getting handed to a sales rep or a junior. Every call is led by an experienced strategist who has built and shipped real work.

$99 is credited if you proceed.

If you engage us within 30 days, the $99 comes straight off your first invoice. You either get the strategy free, or you get the strategy plus a discount. There's no downside.

You keep the work either way.

Whatever we put together on the call — the roadmap, the costing, the recommended next steps — is yours to keep regardless of what you do next.